While it’s true that envisioning is the most important step in the model, adjusting that blue sky vision to something you can do today is also important.
Adjusting is also tremendously creative. If the course of your dreams is as addictive as Candy Crush and as widely adopted as Facebook, then it’s pretty obvious that the first design will fall a smidge short. Yet knowing where you want to be going helps you get there.
Adjusting doesn’t require scrapping your hopes. Instead it asks you to frame the steps you can take today in terms of those long-term goals. Adjusting tempers our initial “yes we can!” with a follow-up “and here’s where we will start.”